Skip to content By ISUAM Charity Foundation · Published May 28, 2026
There is a question we have been sitting with for a long time.
Not a complicated question. Not a policy question or a funding question. Just a simple, human one:
Why should a girl miss school because of something her body does naturally every month?
We did not have a perfect answer. But on May 28, 2026 – World Menstrual Hygiene Day – we decided that sitting with the question was no longer enough. It was time to do something about it.
So we launched.
On the morning of May 28, ISUAM Charity Foundation made the biggest public announcement in our organisation’s history.
We are launching the Menstrual Hygiene: Care Initiative – a campaign to procure and distribute 6,000 sanitary pads to 1,000 schoolgirls across South-South and South-East Nigeria by August 2026.
Not a pilot. Not a proposal. A commitment.
We went live on Instagram. We spoke directly to our community – to the people who have been following us, believing in us, sharing our posts. We told them exactly what we are building and exactly what we need to make it happen. And they showed up.
The comments. The shares. The DMs. The questions. People wanted to know more. People wanted to be part of it.
That, for us, was the real launch.
May 28 is World Menstrual Hygiene Day – a global moment of recognition for something that affects half of humanity and is still treated, in too many places, like a secret.
We chose this day deliberately.
Because we did not want to announce the Care Initiative in a vacuum. We wanted to add our voice to a global conversation and redirect it toward the specific, urgent, and overlooked reality of girls in South-South and South-East Nigeria – communities that national and international campaigns rarely reach.
When we spoke on May 28, we were not just speaking for ISUAM. We were speaking for every girl who has ever improvised with rags, tissue, or leaves because she had nothing else. For every girl who has sat out of class and hoped no one noticed. For every mother who has watched her daughter fall behind in school and known, helplessly, why.
We were saying: we see you. And we are coming.
We want to be transparent about what we are building and why the numbers matter.
In Nigeria, 1 in 3 schoolgirls misses class every month because she does not have access to a sanitary pad. That is not a statistic from a distant country. That is a girl in a classroom in Rivers State, in Cross River, in Enugu, in Delta – sitting outside the school gate on a Tuesday because she has nothing.
27 million Nigerian women and girls live in menstrual poverty. The South-South and South-East regions, where ISUAM works, are among the most underserved when it comes to menstrual hygiene access.
Our goal – 6,000 pads for 1,000 girls – is not arbitrary. It is calculated. It represents six months of uninterrupted pad access for every girl we reach. Not a one-time handout. Six months of education, protected.
That is what we are building toward.
We will be honest with you. Launch day was not a quiet affair.
We posted our campaign announcement at 8am. By mid-morning, our Instagram Live was drawing questions, encouragement, and real conversations from people who had never heard of ISUAM before. People were sharing. People were tagging brands. People were sending us messages asking how they could help.
Do we have confirmed brand partnerships today? Not yet. Do we have all the funding we need? Not yet. But we have something that cannot be manufactured or purchased.
We have momentum.
And in the world of NGO campaigning, momentum is everything. It is what turns a post into a partnership. A share into a donation. A conversation into a commitment.
We are just getting started.
The Care Initiative cannot succeed on goodwill alone. We need partners – and we are naming exactly who and what we are looking for, because vagueness helps no one.
We need brand partners – companies with CSR budgets and a genuine interest in women’s health, education, and community impact. We offer co-branding, verified impact data, press coverage, and direct community reach in South-South and South-East Nigeria.
We need pad donations – from brands, pharmacies, wholesalers, distributors. 6,000 pads is a large number, and we are not precious about where they come from. If you can put pads in our hands, we will put them in the hands of girls who need them.
We need grant funding – from foundations, government agencies, international bodies, and individual major donors. Our logistics, our education sessions, our community coordinators – all of this costs money, and we are actively seeking funding to cover it.
We need your voice – because the single most powerful thing any person reading this can do today is share this post, tag a brand they believe should partner with us, or simply tell one other person that this campaign exists.
One share has the potential to reach the person who changes everything.
The campaign runs from now through August 2026. Here is what the journey looks like:
June – Building: We are actively pursuing brand partnerships, pad donations, and grant applications. Every week, we will share progress updates on Instagram.
July – Urgency: The window for partners to join closes. Distribution logistics are finalised. Communities are mapped and confirmed.
August – Execution: We show up. 6,000 pads. 1,000 girls. South-South and South-East Nigeria. The promise becomes real.
We will document every step of this journey publicly – because transparency is how trust is built, and trust is how movements grow.
If you have read this far, something in you already cares. We are asking you to let that care become action.
Donate: Every naira moves us closer. ₦[X] covers one month of pads for one girl. Link in bio.
Partner: Email us at Partnership@isuamcharityfoundation.org or DM @isuam_foundation on Instagram.
Share: Post this. Tag a brand. Tell someone. The algorithm works when people do.
Follow the journey: @isuam_foundation on Instagram. We post every step.
The girls we are building this for do not yet know we are coming.
But we are.
And by August, they will know that someone saw them, believed they mattered, and showed up.
That is the Care Initiative.
That is ISUAM.
ISUAM Charity Foundation is a registered Nigerian non-governmental organisation dedicated to empowering single mothers, widows, and their children across South-South and South-East Nigeria.
To partner, donate, or learn more: www.isuamcharityfoundation.org · info@isuamcharityfoundation.org · @isuam_foundation
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